Fruits CMR improves and simplifies processes with Dynamics AX and consolidates its growth
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Tecnologías
Dynamix AX
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Sector
Distribution
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Tamaño
€120 M – 180 employees
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Países
Spain
France
Netherlands
Brazil
Fruits CMR is a family-owned company dating back to 1879, based in Barcelona (Mercabarna), and is the parent company of the CMR Group, which markets fruit and vegetable products such as fruit, vegetables, tropical, exotic and ethnic produce, berries, citrus fruits, fresh-cut and ready-to-eat products, aromatic herbs and organic products through its own points of sale.
The CMR Group also comprises its subsidiaries CMR INFINITA, located in Madrid's central market (Mercamadrid), CMR LEÓN, in Mercaleón, CMR CANARIAS, on the island of Santa Cruz de La Palma (Canary Islands), CMR FRANCE, in Perpignan (France), CMR HOLLAND, in Ridderkerk (Netherlands), and CMR BRASIL, in Natal (Brazil).
The philosophy of the companies that make up the group has been to combine values such as dedication, service, quality and professionalism, which has earned it the recognition of shippers, suppliers, customers and competitors throughout its long history.
Las claves del éxito
Fruits CMR had an earlier version (Axapta 3.0) of Microsoft Dynamics AX that did not meet all of the company's needs. They needed to improve and simplify processes in order to optimally manage a growing organisation.
Cómo lo logramos
- Competitive advantages based on specialisation and internationalisation.
- Areas: economic-financial, procurement, domestic and international sales, logistics and distribution.
- Implementation of Microsoft Dynamics AX 2009 Dynamics AX due to its ability to adapt to the required needs.
- Improvement and simplification of the management model processes necessary for sustained growth.
- Optimisation of specific requirements, such as speed of distribution and maximum quality control.
- Key transformation process to absorb the organisation’s growth.
- International rollout: extension of the model to its subsidiaries in France, the Netherlands and Brazil.
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